In a significant campaign address in Muzaffarpur, Narendra Modi reaffirmed the government’s commitment to securing an international heritage status for the Chhath Puja festival, capturing the cultural spirit of Bihar. He stated that efforts are underway to include Chhath in the UNESCO list of intangible cultural heritage, a move designed to highlight the ritual’s global significance.

 

 

Modi underscored how Chhath devoted to the worship of the Sun God and the Goddess Chhathi Maiyya has grown beyond local origins to become a powerful emblem of regional identity and spiritual devotion. He asserted that recognition by UNESCO would allow the world to “witness the divine presence of Chhath” and honoured the cultural tapestry of Bihar.

 

 

Acknowledging the pace of change, he challenged critics particularly naming the Indian National Congress and Rashtriya Janata Dal for what he called disrespect towards Chhath tradition, saying that the festival’s sanctity needed to be upheld. 

Earlier, the state government had already partnered with Indian National Trust for Art and Cultural Heritage (INTACH) to prepare a detailed dossier for UNESCO submission, underlining how deeply the recognition effort is being pursued.

 

As the assembly elections in Bihar loom large, Modi’s emphasis on culture, heritage and identity brings a resonant message to voters: one that connects regional pride with a global vision, while framing the election as a moment of both political and cultural reckoning.